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Value Forward Selling: How to Sell to Management

Value Forward Selling: How to Sell to Management

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Value Forward Selling: How to sell to Management by Paul R. DiModica 

When sales executives market and sell like their competitors - they become identical to their competitors . . . and they have to price their product or service equal to or less than their competitors. Value Forward Selling focuses on a premeditated approach in which sales, marketing, and strategy are integrated into one outbound-revenue capture program. This book trains salespeople of all experience levels how to become a peer in the boardroom, instead of a vendor waiting in the hallway. Whether you are just starting your sales career or you are an experienced sales executive - the techniques provided in this book will enhance your skills and enable you to communicate value up front, find clients, shorten your sales cycle, present like a pro, and close deals.

  • Format: Paperback
  • Published: 2006
  • Pages: 408
  • ISBN: 9781933598314

Paperback pre-owned book in acceptable condition, some shelf wear and tear on corners and crease on front cover, highlighted text contained in some chapters. 

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