Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management

Marketing Management

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Marketing Management by Kotlet & Keller 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management. 

  • Format: Softcover
  • Published: 2016
  • Edition: 15th Ed Global Edition
  • Pages: 296
  • ISBN: 9781292092621

Softcover pre-owned book in good condition, some shelf wear and tear on book cover corners/edges ; some line markings/notations in pencil on some pages. 

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