Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Format: Softcover
Published: 2016
Edition: 15th Ed Global Edition
Pages: 296
ISBN: 9781292092621
Softcover pre-owned book in good condition, some shelf wear and tear on book cover corners/edges ; some line markings/notations in pencil on some pages.
