Start-up Business Bundle

Start-up Business Bundle

Regular price$34.95
/
Shipping calculated at checkout.

  • Low stock - 1 item left
  • Backordered, shipping soon
 More payment options

Start-Up Business Bundle 

How to Kill a Unicorn

Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.

 What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

Fail Fast or Win Big

Synopsis - With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: • Create a rapid prototype of their product or service• Develop a business model instead of a business plan• Test it repeatedly with customers so they can spot failure early• Continue to refine the model based on customer interactions• Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn’t study in college. But just like the marketplace, those outdated concepts have changed too!

Hardcover/Paperback pre-owned books in like new condition. 

DOMESTIC

1. Australia wide shipping sent via Australia Post. 
2. We provide standard postage costs (dependent upon items) anywhere in Australia for items under 5kg.  Postage is calculated at checkout.
3.We provide Express Post, calculated at checkout.

INTERNATIONAL

1. International shipping sent via Australia Post.  
2. Standard Flat Rate International Shipping costs calculated upon checkout.
3. We provide Express Post, calculated at checkout.
4. Import duties, taxes, and charges aren't included in the item price or postage cost. These charges are the buyer's responsibility.  Please check with your country's customs office to determine what these additional costs will be prior to buying.

Shipped in 2 days of payment clearnace.  Please note that shipping times will vary due to Aus Post schedules.

All purchases are mailed in Australia Post padded mailers and/or Australia Post boxes for maximum protection.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

You may also like


Recently viewed